Harassment is now a “feature” of life online for many Americans: 43% of U.S. teenagers have experienced bullying online, and the majority have encountered hate speech in the form of racism, homophobia, anti-religion, and sexism. In its milder forms, it creates a layer of negativity that people must sift through as they navigate their daily routines online. At its most severe, online harassment can compromise privacy or even pose a threat to physical safety. 

The Gandhi Institute’s Nonviolence Now campaign serves to strategically interrupt this trend and to awaken people’s potential to be their best selves online. 

As Media Psychologist Janicke notes, “Rather than simply seeing media as a negative influence to rein in, we’re beginning to understand its potential to spread goodness on a wide scale.” The power of positive media is particularly pronounced for youth, who spend an increasingly significant amount of time exposed to electronic media and who are at a critical developmental stage where the adoption of a particular worldview or social behavior habits may stick with them for the rest of their lives. 

In its second phase, Nonviolence Now is set to launch a petition campaign on the MLK holiday on January 20, 2020. Focusing on the 25 communities most impacted by violence nationally, ads for Nonviolence Now will engage younger consumers (18-35). The ads will offer an opportunity to become supporters of the national Blueprint for Peace campaign — calling on elected officials to implement effective solutions to violence — and to subscribe to the Nonviolence News e-newsletter, which shares 30-50 current stories of nonviolent actions and campaigns each week. Through this effort, Nonviolence Now expects to directly engage up to 80,000 young adults nationally.

The stories that we hear and tell shape our reality. They help us to make sense of ourselves and others. Nonviolence Now introduces and shares stories of nonviolence, igniting the potential of principled nonviolence globally.

Our partners:
Bylo Chacon Foundation
Pvblic Foundation
Peace Alliance
Nonviolence News

Nonviolence is shaped by principles that guide our actions as we work for change.

  • Love

From small acts of kindness to mass movements for change, nonviolence moves our care for other people into action.

  • Community

Nonviolence helps us organize our community to refuse to cooperate with injustice. It gives us ways to engage our community in solutions and alternatives.

  • Justice

Nonviolence offers practical and effective tools to achieve justice in a way that breaks the cycle of violence.

  • Courage

It takes courage to stand up for peace and justice. Nonviolence unleashes that courage within us.

Background

The Nonviolence Now project began in January 2018 when the MK Gandhi Institute for Nonviolence won a global, digital media prize from the Newman’s Own Foundation and chose to dedicate the campaign to to marketing the idea of nonviolence itself, especially to younger people. The prize was administered by PVBLIC Foundation, a nonprofit media organization and was launched at the United Nations’ celebration of Mahatma Gandhi’s 149th birthday, October 2, 2018.  A team of volunteers and staff created such an effective campaign that the prize was extended, including a full page ad in Newsweek magazine in December 2018. During 2019, the Nonviolence Now team focused on launching and supporting their sister project, Nonviolence News. Phase Two of Nonviolence Now will commence in January 2020. 

Nonviolence News

Sign up for the weekly e-newsletter from our sister project, Nonviolence News, to receive reports of nonviolent actions happening around the world!

Each week, Nonviolence News brings 30-50 current stories of “nonviolence in action” to readers, illuminating how nonviolence is actively shaping our world.

Blueprint for Peace

We are honored to join our partners at Peace Alliance in advocating for five policy priorities to make peace an organizing principle in federal, state, and local governments. Outlined in the “Blueprint for Peace,” these solutions to violence include: 

  • Humanizing Justice Systems
  • Empowering Community Interventions
  • Teaching Peace in Schools
  • Enhancing Personal and Interpersonal Supports
  • Fostering International Peace

Join us today in endorsing the Blueprint for Peace and send an automatic letter to your elected officials urging them to implement these policies: 

Invest

Additional funding support for this effort to introduce the potential of peacemaking world-wide, will support an expansion of the campaign to include online and physical billboards, additional focused digital exposure, and press exposure. Funds invested in this campaign will be multiplied by a factor of five through pro bono media support courtesy of PVBLIC Foundation. 

Make a contribution to this exciting and critical effort:

Participate

Send comments or ideas about the campaign: